Stockholm Startup goes Berlin.
Headline campaign for German launch.
The startup tiptapp from Stockholm offers its already 300k users a platform to quickly get help for getting rid of bulky waste, making a small move or organizing a transport. 2024 was the time to enter the German market, with Berlin to come first.
We created a campaign directly for the company, containing of numerous motifs accross the city of Berlin – digital and physical OOH, taxi prints, coffee bikes and more than 700 ads in public transport. Before going into the shooting, we developed an online market research together with our client.
(note: “Pun intended” is the case in … all of them? So it’s quite hard to translate.)
“Worry less about Disposal” - well, in German, it rhymes.
“A mattress from the Gründerzeit hardly makes your place historic.”
“How can I download the content of my apartment from the 4th floor, please?”
“May contain traces from peanut butter, avocados, salad and cheddar. –
Get quick help with recycling.”
Instagram Post begleitend zum “Karneval der Kulturen”.
People of Berlin Kreuzberg have their own approach to commenting on ads. Like seen here in a local newspaper.
Job: Copy, Concept & Creative Direction Team: Rilana Schnell von Werne Produktion: Yannik Nielsen + 747 Studios