Turn up the torque – the smart electric drive live on tv.
The smart fortwo electric drive combines the high torque of a Battery Electric Vehicle with the world’s smallest turning circle. The result: Plenty of driving pleasure! In 2014, we didn’t turn this into a funny commercial, but into a branded entertainment content, live on Germany’s prime time show „Schlag den Raab“. During 16 minutes of airtime, the ed turned its circles in front of 2.6 million viewers.
The casefilm:
You couldn’t just watch the game, but also try it yourself – in test drive events across Germany.
Click to enlarge.
Schlag den Raab, Part II:
Becoming one of the audience’s favorites, „Smart DJ“ was chosen to be played again in the very final episode of SDR. This time with the very new electric drive.
It also turned out to be some jury’s favorite as well:
ADC Deutschland: 1x Silver, 1x Bronze // New York Festivals: 1x Bronze, 1x Shortlist // Eurobest: 1x Bronze // Cannes Lions: 1x Shortlist // FAMAB: 1x Gold // European Best Event Award: 1x Gold, 1x Silver, 1x Bronze
The happy winners: Contestant Henrik and the new smart ed.
Job: Creative Direction Team: D. Haschtmann, S. Lui, T. Fiebig Agency: BBDO Berlin