Daimler’s FLEETBOARD says thank you – to the trouble.
Fleetboard is THE troubleshooter in a troubled business: Time pressure, cost pressure, tough competition and a lack of skilled personnel cause hard times for logistic companies. But it’s these problems, that makes their solutions possible, in the first place. Solutions, developed and provided by Fleetboard. Reason enough to say thank you. With an hommage to the trouble.
On occasion of an international trade fair, the task was to stage the rebranding of Fleetboard (new portfolio, coporate design and App-Store) in a specatular way. With a strong brand film and new big scale motifs. “Thank you!” not only won the account but also Gold and 3 x Silver for best coporate film (Best in Show) at “Die Klappe PR” in 2017.
Job: creative direction, imagefilm, headline campaign Team: C. Jamrow, B. Gaidczka Agency: Lukas Lindemann Rosinski Director: A. Eslam /Element E