Imagine you’ve built the perfect home for you and your wife.
It’s just, you haven’t found that wife yet. Meet Dirk, a charming single in his early fourties. Thanks to the Postbank construction financing at least he has achieved part one of his dream with ease. He just not gonna give up so fast on Part II.
The Postbank catalog of benefits is huge and speaks to audiences with diverse interests. But instead of a long vignette-concept we told the core idea of »Dirk’s pursuit of happyness« in a variety of formats, from TVC to targeted 6-second online ads and Point of Sale. The campaign was awarded Bronze at the German ADC and ‘Creation of the month’ in the Horizont voting.
Job: creative lead, production Team: D. Haschtmann, D. Becker, J. Signon, A. Aussem, L. Schwenkert Agency: BBDO Düsseldorf