smart turns every city into a parking ramp.
What’s more to say? Maybe, that this ad series won a couple of awards: Cannes Lions Bronze; ADC Germany 'Best in Show': 2x Gold, 5x Silver, 2x Bronze; ZMG Gold/Ad of the year; Clio Bronze, Eurobest Silver, 2x Bronze.
(Click to enlarge.)
Job: Creative Direction Team: D. Haschtmann, F. Boeck, S. Weiss Agency: BBDO Berlin Illustrations: Chrisse Kunst.